Innovative grape variety sold out quickly at US retailers during its winter debut
Los Angeles, California (April 24, 2019) – Pacific Trellis Fruit is bringing back JAM GRAPES, the new black seedless grape variety from Brazil it introduced late last year. During its initial launch, the premium grape variety had only been available from October through January.
“We saw good interest when we started talking to retailers late last fall. In order to ensure a good balance between quality and supply, we closely monitored availability – to confirm everything is exactly where we wanted it to be,” explains Josh Leichter, General Manager of Pacific Trellis Fruit/Dulcinea Farms and added: “Very quickly, we were able to confirm that this grape fulfilled our expectations – and those of our retail partners – so we decided to bring them back as soon as possible.” Positive feedback from retailers was echoed by consumers and JAM GRAPES will be back on supermarket shelves in May and June, taking advantage of Brazil’s first semester harvest.
“For the current season we are adding a 1 pound clamshell as an option. It is the preferred pack style for high-margin grape varieties,” Leichter explained. The fruit will continue to be available in 2 pound clamshells as well as random weight bags.
About Pacific Trellis Fruit / Dulcinea Farms:
Established in 1999, Pacific Trellis Fruit and is one of North America’s top year-round growers, packers and marketers of premium fresh fruit, including grapes, peaches, plums, nectarines, cherries, and citrus as well as pears, apples, kiwis and mangos. With the acquisition of Dulcinea Farms in 2014, Pacific Trellis Fruit added PureHeart® mini seedless watermelons, Tuscan Style™ Cantaloupe and SunnyGold® yellow mini seedless watermelon amongst other premium melons to its portfolio. Pacific Trellis Fruit is headquartered in Los Angeles, CA – with sales offices in Fresno, CA, Gloucester, NJ and Nogales, AZ.
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Thorsten Rhode, Senior Director Marketing